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Adobe Document Cloud

Style Guide

Visual identity system

Visual language design system + comprehensive style guide

After Adobe Acrobat celebrated its 25th anniversary, it was time to give Adobe Document Cloud—a suite that included Acrobat, Adobe Scan, and Adobe Sign—a fresh, contemporary makeover. The original concept by 72 and Sunny was transformed into a vibrant, new branding strategy that showcased the upgraded products. 

We rolled out a complete style guide and imagery kit, packed with everything needed to build and use the brand assets. From brand guidelines and editable templates to preassembled images and comprehensive catalogs, we provided and catalogued all the tools to make the Adobe Document Cloud shine.

Dude Babe Adobe Document Cloud
Dude Babe Adobe Document Cloud
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