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Adobe
Express Identity
Style Guide
Visual identity system
Visual language design system + comprehensive style guide
When Adobe launched Adobe Express in 2022, they needed a fresh visual language and design system that was uniquely its own but still aligned with the Adobe brand. 72 and Sunny crafted the original concept, which was then tailored for all internal applications.
We created a thorough style guide and an imagery kit, packed with brand guidelines, ready-to-use templates, visuals, and resource catalogs, to help bring the Adobe Express brand to life with flair and precision.
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