Branding + Mascot Redesign

Hand lettering + logo concept

We crafted a comprehensive branding concept for Mission Valley Elementary, incorporating custom hand-lettering and a reimagined mascot design. The design process was guided by two key requirements: the inclusion of the school's "3 Be" motto—"Be Responsible, Be Respectful, Be a Problem Solver"—and the color blue. These elements were seamlessly integrated into the immediate creation of a 3-inch water bottle sticker.