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AI security training, simplified through design.
Client: Adaptive Security
Project: Product Expression
Years: 2025
Motion Graphics
Graphic Design
Branding
Overview: We created the overarching visual language for Adaptive Security’s product expression, translating their product UI into a simplified, refined system that defined the brand’s marketing identity. This visual framework was brought to life through key animations seen across digital touch points.
The Ask
Leveraging their newly developed brand guidelines, Adaptive Security needed a simplified, contemporary take on their UI to effectively showcase the platform across all surfaces, appealing to both potential clients and investors.
The Solution
We created a visual language that reimagined their UI as both marketing-ready and true to the product. Motion brought the visuals to life across their website, while we also developed the concepts for new assets to support future marketing efforts.
Color Pallet
We were tasked with designing assets built around their newly developed brand colors, which the company called the “Sunrise” palette.
Simplified UI Style
We distilled their UI into simplified, abstract visuals that clearly communicate key concepts. Their internal product team then adapted our framework, bringing it to life in this final design style.
Hero Animation
Using the developed UI style, we created a hero animation for the company's homepage marquee that visually represents both its robust security training and phishing simulation capabilities.
Supporting Animations
This set of animations highlighted key software features, providing concise, easy-to-follow demonstrations of how each action works.
Social templates
Social profile banners
Illustrated campaign identity
Brand in Context
We developed and delivered these proof-of-concept marketing assets and templates to demonstrate the potential direction for future marketing efforts.
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