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A bold launch that connects all the dots.
Client: Macroscopic
Project: Neffy Dots
Years: 2025
Motion Graphics
Graphic Design
Illustration
Overview: We designed and animated a commercial video for Macroscopic’s client, Neffy, to promote their new needle-free epinephrine solution. We reimagined their existing storyboards, developed a thoughtful color palette, and produced a cohesive, one-minute video.
The Ask
Create a bold yet friendly commercial video for their client, Neffy, to showcase a new epinephrine solution through strong design and animation.
The Solution
We reimagined the visuals from the ground up, developing a fresh and contemporary color palette, refining the storytelling, and producing a one-minute animated video commercial.
Animated Commercial
We created a simple, approachable dot-motif video to make Neffy’s new epinephrine solution feel fresh, friendly, and contemporary.
Color Pallet
We built this color palette from their existing brand and website colors, then added bright, punchy tones to make the video feel lively and inviting.
Style Frames
We reworked their rough storyboards and developed strong style frames, creating a clear foundation to guide the animations and transitions.
Generic Alternate
The client loved the original so much that they requested an alternate, more generic version to use for broader promotion and internal marketing.
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