Opus
Activation + Identity
Art direction
Graphic design
Illustration
Conference activation + conference identity + marketing extension
Opus Creative Agency approached us for art direction and graphic design support to develop concepts for their cybersecurity client’s upcoming conference attendance. The objective was to design both a street corner and an inside booth activation that would serve as the foundation for future marketing and campaign materials. To ensure consistency and cohesion, we developed the activation and its identity simultaneously.
The resulting identity creative featured a tile-inspired illustration that incorporated the primary brand color, a new secondary pallet, and brand icons. These tiles could be rearranged into various configurations, offering a dynamic and versatile visual system.
For both activations, we designed an engaging red-filter scavenger hunt game. The identity was reimagined with three-color outlines, layered to form a chaotic and visually striking composition. When players held a red-filter card up to the design, it blocked out two of the color layers, revealing just one with hidden "bugs" to find. The more bugs participants discovered, the higher their chances of winning the grand prize, adding a fun, interactive element to the experience.
